Work Experience

The University of Texas at El Paso, Enrollment Services Technology Group                              
CRM Coordinator       
El Paso, TX | Feb. 2015 – Present

  • Primary Hobsons Constituent Relationship Management administrator - developing, coordinating, and maintaining communications to prospective, currently enrolled, and previously enrolled students
  • Serving as primary point of contact to other departments wishing to use the CRM for departmental communications
  • Ensuring quality data integration from Student Information System to CRM
  • Performing an internal audit on CRM usage for the recommendation of new and more efficient communication strategies, improving operations, and enhancing customer service
  • Coordinating research and compilation of management and productivity reports to improve communication planning and execution
  • Producing a CRM knowledge base, including CRM policies and procedures, for current and future users and stakeholders
  • Designing wireframes for departmental applications to be used both internally and externally

Contractor with TEKSystems at The University of Texas at El Paso                                             
User Experience Consultant and Analyst                                                                            
El Paso, TX | Aug. 2014 – Jan. 2015

  • Lead designer of Contact Center application and MyStatus redesign project
  • Assisted in the development of ESTG information dashboard which evaluated overall department performance and individual agent performance

The University of Texas at Austin                                                                                                     
Senior Student Associate
Austin, TX | Jan. 2009 – May 2014

  • Developed and coordinated various student communications for chemistry, biochemistry, and biology departments through different email platforms and UT mainframe database
  • Coordinated the scheduling of chemistry, biochemistry, and biology exams and make-up exams with faculty, staff, and students
  • Coordinated the activities of student workers for the preparation, distribution, supervision, collection, and delivery of completed chemistry, biochemistry, and biology exams
  • Updated and maintained student profiles on university database and coordinated notifications to inform students of profile updates/changes
  • Registered students through UT mainframe database and assisted with registration and degree plan queries
  • Generated reports on course enrollment for faculty and staff from UT advisor’s toolkit database using Microsoft Access and Excel

Hogg Foundation for Mental Health
Communications Graduate Assistant/Project Manager
Austin, TX | Jan. 2014 – May 2014

  • Project manager for the creation of the Hogg Foundation anniversary website
  • Coordinated communications between student archivists and communications team
  • Coordinated and monitored the digitization and organization of archival materials for website
  • Created Wordpress replica of current Hogg Foundation for Mental Health website
  • Outlined deadlines and goals for anniversary website project
  • Designed anniversary website using Squarespace

Texas Archive of the Moving Image                                                                                         
Community Outreach and Social Media Intern
Austin, TX | Aug. 2013 – Jan. 2014

  • Coordinated TAMI’s social media output on Facebook, Twitter, and Google + through daily updates on Hootsuite
  • Updated information and tagged content in TAMI’s FileMaker Pro database
  • Wrote press release detailing new TAMI partnerships and acquisitions
  • Researched and recommended organizations across Texas for potential partnerships

Myxer Social Entertainment  
UX and Customer Support Representative Intern
Austin, TX | Jan. 2013 – Aug. 2013

  • Managed customer profiles on Myxer database
  • Coordinated daily customer communications through Myxer database, email, and phone to update customer information, resolve technical issues, and manage customer membership
  • Logged and coded every customer interaction in Myxer database
  • Coordinated communications to potential usability testers and organized usability tests for mobile application

El Paso Museum of Art
Research Development and Social Media Intern
El Paso, TX | May 2013 – Aug. 2013

  • Conducted and presented a research analysis of museum donors to assess key demographic groups andproposed best marketing strategies for those groups
  • Developed a survey for EPMA donors about EPMA membership to establish which areas need most improvement
  • Evaluated EPMA’s social media presence and developed a report for dissemination to fellow employees analyzing which post types were most successful and why
  • Researched the use of Twitter by non-profits to determine cost/benefit ratio
  • Created and managed EPMA’s Twitter account


  • Multimedia/Applications: Adobe CS5, Apple iWork, Prezi, Tableau, Camtasia, Slide Rocket, Keynote,
  • Microsoft PowerPoint
  • Communication Software: Hobsons Constituent Relationship Management System
  • Web Design/Information Architecture: PHP, HTML, XHTML, CSS, Axure, Balsamiq, Wordpress,
  • Squarespace
  • Databases: SQL, UNIX, File Maker Pro, Microsoft Excel and Access
  • Social Media: HootSuite, Facebook, Twitter, Google+, Tumblr, Instagram, Pinterest
  • Languages: Spanish- proficient conversation and basic writing