Hutson CV


The University of Texas at El Paso
PhD in Borderlands History  
El Paso, TX | Aug. 2016 – In Progress

The University of Texas at Austin
Master of Science, Information Studies     
Austin, TX | Aug. 2012 - May 2014
Specialization: Digital Media & Data Analysis
Graduate Portfolio: Arts & Cultural Management & Entrepreneurship
Graduate Capstone Project: Hogg Foundation for Mental Health 75th Anniversary Website

Bachelor of Arts, History with Special Honors
Aug. 2008 - May 2012
Thesis: Authenticating Sincerity in Mid-19th Century Letters                         
Minor: Government; Honor Societies: Phi Beta Kappa, Phi Kappa Phi
Awards: Distinguished UT Scholar, Rapoport-King Scholarship for Thesis Research


The University of Texas at El Paso, Enrollment Services Technology Group
CRM Coordinator
El Paso, TX | Feb. 2015 – Present

  • Primary Hobsons Constituent Relationship Management administrator - developing, coordinating, and maintaining communications to prospective, currently enrolled, and previously enrolled students
  • Serving as primary point of contact to other departments wishing to use the CRM for departmental communications
  • Ensuring quality data integration from Student Information System to CRM
  • Performing an internal audit on CRM usage for the recommendation of new and more efficient communication strategies, improving operations, and enhancing customer service
  • Coordinating research and compilation of management and productivity reports to improve communication planning and execution
  • Producing a CRM knowledge base, including CRM policies and procedures, for current and future users and stakeholders
  • Designing wireframes for departmental applications to be used both internally and externally

Contractor with TEKSystems at The University of Texas at El Paso  
User Experience Consultant and Analyst
El Paso, TX | Aug. 2014 – Jan. 2015

  • Lead designer of Contact Center application and MyStatus redesign project
  • Assisted in the development of ESTG information dashboard which evaluated overall department performance and individual agent performance

The University of Texas at Austin
Senior Student Associate
Austin, TX | Jan. 2009 – May 2014

  • Developed and coordinated various student communications for chemistry, biochemistry, and biology departments through different email platforms and UT mainframe database
  • Coordinated the scheduling of chemistry, biochemistry, and biology exams and make-up exams with faculty, staff, and students
  • Coordinated the activities of student workers for the preparation, distribution, supervision, collection, and delivery of completed chemistry, biochemistry, and biology exams
  • Updated and maintained student profiles on university database and coordinated notifications to inform students of profile updates/changes
  • Registered students through UT mainframe database and assisted with registration and degree plan queries
  • Generated reports on course enrollment for faculty and staff from UT advisor’s toolkit database using Microsoft Access and Excel

Hogg Foundation for Mental Health
Communications Graduate Assistant/Project Manager
Austin, TX | Jan. 2014 – May 2014

  • Project manager for the creation of the Hogg Foundation anniversary website
  • Coordinated communications between student archivists and communications team
  • Coordinated and monitored the digitization and organization of archival materials for website
  • Created Wordpress replica of current Hogg Foundation for Mental Health website
  • Outlined deadlines and goals for anniversary website project
  • Designed anniversary website using Squarespace

Texas Archive of the Moving Image
Community Outreach and Social Media Intern
Austin, TX | Aug. 2013 – Jan. 2014

  • Coordinated TAMI’s social media output on Facebook, Twitter, and Google + through daily updates on Hootsuite
  • Updated information and tagged content in TAMI’s FileMaker Pro database
  • Wrote press release detailing new TAMI partnerships and acquisitions
  • Researched and recommended organizations across Texas for potential partnerships

Myxer Social Entertainment
UX and Customer Support Representative Intern
Austin, TX | Jan. 2013 – Aug. 2013

  • Managed customer profiles on Myxer database
  • Coordinated daily customer communications through Myxer database, email, and phone to update customer information, resolve technical issues, and manage customer membership
  • Logged and coded every customer interaction in Myxer database
  • Coordinated communications to potential usability testers and organized usability tests for mobile application

El Paso Museum of Art
Research Development and Social Media Intern
El Paso, TX | May 2013 – Aug. 2013

  • Conducted and presented a research analysis of museum donors to assess key demographic groups andproposed best marketing strategies for those groups
  • Developed a survey for EPMA donors about EPMA membership to establish which areas need most improvement
  • Evaluated EPMA’s social media presence and developed a report for dissemination to fellow employees analyzing which post types were most successful and why
  • Researched the use of Twitter by non-profits to determine cost/benefit ratio
  • Created and managed EPMA’s Twitter account


New Mexico State University Phi Alpha Theta Conference
April 29, 2018
Best Paper Award on original research paper titled “Viva la Diversion: Spanish Language Theaters in the Borderland During the Progressive Era.”

Powerlines: Annual Meeting of the National Council on Public History
April 20, 2018
Working group discussant in “La Frontera: Public History on the Borderlands”

Hobsons Constituent Relationship Management Conference
July 21, 2015
Presentation: “Measuring Success: Data Analytics and The Enrollment Services Technology Group”

UTEP Graduate Student Research Expo
December 2016
Presentation: “Believe Me: Authenticating Sincerity in Mid-Nineteenth Century Letters, the Colcock Family Correspondence.”


  • Multimedia/Applications: Adobe CS5, Apple iWork, Prezi, Tableau, Camtasia, Slide Rocket, Keynote,
  • Microsoft PowerPoint
  • Communication Software: Hobsons Constituent Relationship Management System
  • Web Design/Information Architecture: PHP, HTML, XHTML, CSS, Axure, Balsamiq, Wordpress,
  • Squarespace
  • Databases: SQL, UNIX, File Maker Pro, Microsoft Excel and Access
  • Social Media: HootSuite, Facebook, Twitter, Google+, Tumblr, Instagram, Pinterest
  • Languages: Spanish- proficient conversation and basic writing